What is Search Engine Optimisation in a nutshell?
Search engine optimisation (SEO) is the process of optimising your website for the users of search engines (e.g., Google) to increase website traffic and reach your business goals.
Why is SEO important for your growth strategy?
In an increasingly competitive market, you want to ensure that you are the first one your potential clients see when looking for a product or a service. Why? Because more traffic leads to more paying customers. One of the most important traction channels for most successful businesses out there is organic search. It can be responsible for more than 30% of the traffic if you are doing it right ;).
Read our case study about 24Kitchen, where we tell you how we reached their One Metric That Matters (OMTM) of 20% growth in organic visitors in one year.
Are you struggling with this?
- SEO is not a priority
- Expecting short term results
- You don't have the basics rights
- Think about SEO after website development
That’s very common! We notice that most of our clients are struggling with this. See our standard process below to understand how we can help you tackle your challenges.
Our own approach
RockBoost has helped both big and small companies to strengthen their SEO. How do we do that? We follow a structured process. First, we analyse and create our so-called "Setup to succeed" to identify the SEO focus points for your website:
SEO setup to succeed:
- Keyword research
- (Technical) SEO audit
- Content strategy/planning
- (Back)link wishlist for authority
Once done, we can set up an SEO backlog and include one element from every SEO pillar(technical, content, authority), each sprint. Usually, our clients start to see results after 4-6 months.
Example SEO sprint
- Content creation / optimisation (60%)
- Weekly backlink outreach (20%)
- Follow up on technical issues (10%)
- Monitoring performance (10%)
Increase in organic search traffic for 24Kitchen by identifying content gaps
Increase in organic search traffic for Kandoor by implementing "Pillar Pages"
Increase in organic search traffic for Dura Vermeer by improving the content