Search Engine Optimisation

What is Search Engine Optimisation in a nutshell?

Search engine optimisation (SEO) is the process of optimising your website for the users of search engines (e.g., Google) to increase website traffic and reach your business goals. 

Why is SEO important for your growth strategy?

In an increasingly competitive market, you want to ensure that you are the first one your potential clients see when looking for a product or a service. Why? Because more traffic leads to more paying customers. One of the most important traction channels for most successful businesses out there is organic search. It can be responsible for more than 30% of the traffic if you are doing it right ;). 

Are you struggling with this?

  • SEO is not a priority
  • Expecting short term results
  • You don't have the basics rights
  • Think about SEO after website development

That’s very common! We notice that most of our clients are struggling with this. See our standard process below to understand how we can help you tackle your challenges.

Our own approach

RockBoost has helped both big and small companies to strengthen their SEO. How do we do that? We follow a structured process. First, we analyse and create our so-called "Setup to succeed" to identify the SEO focus points for your website:

SEO setup to succeed:

  • Keyword research
  • (Technical) SEO audit
  • Content strategy/planning
  • (Back)link wishlist for authority

Once done, we can set up an SEO backlog and include one element from every SEO pillar(technical, content, authority), each sprint. Usually, our clients start to see results after 4-6 months.

Example SEO sprint

  • Content creation /  optimisation (60%)
  • Weekly backlink outreach (20%) 
  • Follow up on technical issues  (10%)
  • Monitoring performance (10%)

Results we are proud of


Increase in organic search traffic for 24Kitchen by identifying content gaps


Increase in organic search traffic for Kandoor by implementing "Pillar Pages"


Increase in organic search traffic for Dura Vermeer by improving the content

Let’s unlock your growth potential!


Yay! We're excited to get to know you. Tell us more about your growth challenges and we'll contact you in a blink of an eye.

Drop us a line and say



Van Nelle Fabriek
Schiehal G
Van Nelleweg 1
3044 BC Rotterdam

PO Box

Postbus 13104
3004 HC Rotterdam

Route description

Our main office is located in the most prominent industrial monument of Dutch architecture, the Van Nelle Fabriek.
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