What is Growth Hacking in a nutshell?
Growth hacking is an approach to expanding your business through very data-driven and structured marketing. In the end, it is all about knowing what your current bottlenecks are and how to remove them systematically. It sounds simple but keeping things simple is most often very challenging.
We don't distract ourselves (and our clients) with work that doesn't contribute to the end goal. The key is having a structured approach and running experiments. This approach reduces your risks and makes sure you take action.
Why is a solid growth hacking strategy important for your company?
Without proper growth strategies, it is almost impossible to reach your company's full potential. Growth is tactical and needs to happen for the right reasons - this is why the use of a systematic approach is indispensable.
So what could you benefit from it?
- Improve your customer knowledge
- Keep your team focused and aligned on the same goal
- Have a strategic plan of action to reach your business growth
- Increase your company's productivity & use of the full potential of each employee
Is your company struggling with this?
- Inadequate level of knowledge in your team or lack of resources
- You miss a structured and systematic approach
- You have data, but actionable insights escape you
- It's challenging to get into action, and you stress about delays and blockers
- You know what needs to be done but can’t get the process started
After working together with 200+ companies, we've consistently seen the same obstacles killing the full potential of a company's growth strategy.
Our own approach.
In 9 out of 10 cases, we manage to solve all the above challenges with our clients. Not only do we introduce a highly structured way of working, but we work with your team as well to transfer our knowledge. We're filling up the skills gaps wherever your team lacks them with the right experts for the job. Want to find out more about how we put this into practice? Read our case study about DPG Media, where we explain how we implemented an experimentation framework and mindset, and show some real-world examples.
Here is our standard growth strategy process in a few key steps:
1. Establishing the One Metric That Matters (OMTM):
We spend a fair amount of time trying to figure out what is important to you and your organisation
2. Analyse your customer journey:
Contrary to traditional digital marketing, we focus on your entire customer journey - every touchpoint you have with your target audience.
3. Identify the focus area:
Based on our initial analysis, we figure out where is the most significant potential for growth.
4. Start experimenting:
We use the lean methodology to define hypotheses and run experiments to validate them, all with maximum speed and efficiency.
5. Continuous test loops:
Through a process of ideation, prioritisation, testing, and analysis, we begin to identify data-driven growth hacking techniques that produce results and learnings.
Results we’re proud of
Revenue growth year-to-year for Foxford by improving their acquisition channels
Increase in job applicants number for Dura Vermeer by optimising the customer journey and traction channels