What is CRO in a nutshell?
Conversion Rate Optimisation (CRO) focuses on optimising the conversion rate of your website or platform. This is often done by testing multiple versions of the content to see which one is better at convincing your website visitors to do business with you.
In practice: you see a drop off on your product page in Google Analytics. You notice that people are having trouble finding the delivery information from Hotjar recordings. You then create a variant where you place this information more prominently and run it simultaneously with the original version. After you've collected enough data, you analyze the results and determine which version brought you more conversions.
Curious for more real-life examples? In our DPG Media case study we show you a couple of CRO A/B-tests that we ran, including the results.
Why is CRO important for your growth strategy?
The average amount of winning tests usually ranges from 20 to 30%. It is then crucial to test improvements; you may be accidentally losing clients. CRO can no only drive more revenue without having to pay for more traffic, but can also prevent you from implementing changes that can decrease your revenue.
Are you struggling with this?
- Prioritizing tests based on what will have the highest impact, rather than basing them on preferences.
- Ensuring you have enough traffic to see a significant difference within the test period successfully.
- Building upon previous tests rather than running loose tests.
- You are not sure if you should be running tests instead of focusing on functional improvements on your website.
That’s very common! We notice that most of our clients are struggling with this. See our standard process below to understand how we can help you tackle your challenges.
We break the CRO process down to a few key steps:
1. Set the most important goal (OMTM):
This is the crucial step needing a few hours to establish a solid goal. It also helps us verify if CRO is the right solution to help you reach your goal.
2. Analysing & formulating hypotheses:
We analyse where you are losing customers and develop hypotheses as to why this is happening.
3. Ideation & prioritisation:
We come up with ideas for solutions based on this research, then fill your backlog with 100+ ideas.
We get the first test live as soon as possible to make sure we drive value at a high pace.
5. Analysing the results:
We learn not only from the winners but from inconclusive tests as well.
Results we are proud of
Growth in monthly active users for VTM by increasing testing speed from 0 to 5 per 2 weeks
Lift in search bar usage for 24Kitchen by optimising search bar mobile experience