Marketing Technology Stack

What is a MarTech Stack in a nutshell?

A MarTech Stack - or Marketing Technology Stack - is the integration of all the different tools that are used by a company. Despite the name, this does not only include marketing tools but the entire set of tools used for marketing, sales, support, customer relationship management, as well as development. 

In practice: You can think about your Marketing Stack in terms of integrating your full funnel:

Marketing Planning → Attract → Convert (to Lead) → Nurture → Sales / Close → Analytics & Automation


Why is MarTech Stack important for your strategy?

The objective of a MarTech Stack is to gather all the data collected by each individual, so you have a better overview of how your marketing funnel is performing. Optimising the MarTech Stack will help you:

  • Gain a more thorough understanding of how each marketing channel contributes to the funnel 
  • Know the quality of the leads generated
  • Automate manual labour associated with evaluating & nurturing leads


Are you struggling with this?

  • You lack an identifier / a way to track a user across multiple tools 
  • It takes too much time to set up
  • You find it hard to justify the time/effort/money needed to get all tools integrated  
  • It often requires development’s help, which you can't access easily

Those are very common struggles! This is why we have a process to help you tackle your challenges; see below.

Our own approach:

  1. Create an overview of your needs
  2. Create an MVP system
  3. Identify missing tools & analyse potential new tools
  4. Setup & test integrations
  5. Analyse insights to optimise budget and channel division

Want to collaborate with us?

Get in touch!

Drop us a line and say



Van Nelle Fabriek
Schiehal G
Van Nelleweg 1
3044 BC Rotterdam

PO Box

Postbus 13104
3004 HC Rotterdam

Route description

Our main office is located in the most prominent industrial monument of Dutch architecture, the Van Nelle Fabriek.
Open via Google Maps