A MarTech Stack - or Marketing Technology Stack - is the integration of all the different tools that are used by a company. Despite the name, this does not only include marketing tools but the entire set of tools used for marketing, sales, support, customer relationship management, as well as development.
In practice: You can think about your Marketing Stack in terms of integrating your full funnel:
Marketing Planning → Attract → Convert (to Lead) → Nurture → Sales / Close → Analytics & Automation
The objective of a MarTech Stack is to gather all the data collected by each individual, so you have a better overview of how your marketing funnel is performing. Optimising the MarTech Stack will help you:
Those are very common struggles! This is why we have a process to help you tackle your challenges; see below.
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