Marketing automation is a combination of strategies and supporting software that helps companies automate their marketing efforts, and therefore optimise their time. It also allows you to nurture prospects in a personalised way; with content that your prospects are interested in when they are interested in it.
In practice: From email automation to browser notifications. The options are still expanding with Facebook messenger bots and Whatsapp for Business gaining popularity. The right marketing automation strategy and tooling depends on your goal, budget and business model.
Marketing automation starts with a data-driven strategy and model first. Many companies skip this tedious step and end up stemming from growth or thinking that marketing automation doesn't work for them.
So what could you benefit from it?
That’s very common! We notice that most of our clients are struggling with this. See our standard process below to understand how we can help you tackle your challenges.
Our approach depends on whether you would like to build your system from scratch or you already have a marketing system in place.
Here are the key steps in our process:
for DPG Media
0 to 170k
Subscribers within 4 months for their online discount magazine
Weekly returning visitors to the website
Opt-in rate of browser notifications
Drop us a line and say
Van Nelle Fabriek
Van Nelleweg 1
3044 BC Rotterdam
3004 HC Rotterdam
Our main office is located in the most prominent industrial monument of Dutch architecture, the Van Nelle Fabriek.
Open via Google Maps