Marketing automation

What is Marketing Automation in a nutshell?

Marketing automation is a combination of strategies and supporting software that helps companies automate their marketing efforts, and therefore optimise their time. It also allows you to nurture prospects in a personalised way; with content that your prospects are interested in when they are interested in it. 

In practice: From email automation to browser notifications. The options are still expanding with Facebook messenger bots and Whatsapp for Business gaining popularity. The right marketing automation strategy and tooling depends on your goal, budget and business model.


Why is Marketing automation important for your growth strategy?

Marketing automation starts with a data-driven strategy and model first. Many companies skip this tedious step and end up stemming from growth or thinking that marketing automation doesn't work for them.

So what could you benefit from it?

  • Cost reduction 
  • Efficiency; less waste of time and efforts 
  • Less repetition, more creativity 
  • Targeting potential customers across multiple channels 
  • Leveraging data from multiple channels to provide targeted messaging 
  • Setting up a machine that will work for you in the background, and generate revenue  

Are you struggling with this?

  • You don’t know where or how to start marketing automation
  • You don’t know what the best approach is.
  • Is it worth the investment?
  • You have no time.
  • You are not sure how automation can fit your current strategy

That’s very common! We notice that most of our clients are struggling with this. See our standard process below to understand how we can help you tackle your challenges. 

Our approach

Our approach depends on whether you would like to build your system from scratch or you already have a marketing system in place.

Here are the key steps in our process: 

  1. Establish One Metric that Matters (OMTM)  
  2. Audit your current marketing automation setup (if you have one in place) 
  3. Customer journey & map touchpoints 
  4. Ideation and backlog filling 
  5. Choosing the right tooling & automation set up  
  6. Analysis & report with a dashboard to monitor results and learnings 

Results we are proud of

for DPG Media

0 to 170k

Subscribers within 4 months for their online discount magazine


Weekly returning visitors to the website


Opt-in rate of browser notifications

Let’s unlock your growth potential!


Yay! We're excited to get to know you. Tell us more about your growth challenges and we'll contact you in a blink of an eye.

Drop us a line and say



Van Nelle Fabriek
Schiehal G
Van Nelleweg 1
3044 BC Rotterdam

PO Box

Postbus 13104
3004 HC Rotterdam

Route description

Our main office is located in the most prominent industrial monument of Dutch architecture, the Van Nelle Fabriek.
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