Content Marketing

What is content marketing in a nutshell?

Content marketing is simply creating content to attract the right type of people to your website, leading them through your marketing funnel and eventually converting them into customers. Some well-known examples of content marketing are blogs, videos, e-books, whitepapers, infographics and more. 

 

Why is content marketing important for your growth strategy?


In the competitive online market of today, many companies struggle to apply a good content strategy and risk missing out on potential customers and revenue. And similarly, companies that fail to implement their content strategy correctly risk investing a lot of money in creating content, marketing the content only to attract the wrong audience. 

Let's have a look at the main benefits you could get from it: 

  • Strong brand awareness 
  • Respect, trust & authority of your brand 
  • Improved SEO (better organic search visibility) 
  • High-quality site traffic 
  • Your audience doesn’t trust ads anymore 
  • People are searching for and consuming content continuously 

Are you struggling with this?

  • How to produce content that resonates with your target audience?
  • How to develop an ROI plan?
  • How to build authority and credibility?
  • How to bring relevant traffic to your content? 
  • How to decide what to write about?

We see our clients struggling with these challenges regularly.

Our approach

1.  Understanding your goals and target audience:
set up your business goals are, researching your target audience, create a customer desire map.
2. Content audit:
analysis of what content you already have, how it can be repurposed and optimized.
3. Content strategy and content promotion plan:
Based on our findings and analysis we create a content strategy that fits your business best.
4. Defining the ROI of content marketing activities:
providing you with the right numbers.
5. Content creation and SEO:
Besides creating original and engaging content we’re put great effort into making your content SEO-proof.

Results we are proud of

40%

Organic traffic increase for 24Kitchen by identifying content gaps

Let’s unlock your growth potential!

Let's talk

LET'S TALK!

Yay! We're excited to get to know you. Tell us more about your growth challenges and we'll contact you in a blink of an eye.

Drop us a line and say

Hey!

Address

Van Nelle Fabriek
Schiehal G
Van Nelleweg 1
3044 BC Rotterdam

PO Box

Postbus 13104
3004 HC Rotterdam

Route description

Our main office is located in the most prominent industrial monument of Dutch architecture, the Van Nelle Fabriek.
Open via Google Maps