How to Optimize your Conversion Rate through Machine Learning

Written by Rutger Buijzen on
  • Tools
  • classification
  • Algorithms
  • Machine learning
  • regression algorithms
  • supervised algorithms
  • unsupervised algorithms

We keep gathering more and more data. At the moment, the total amount of saved data doubles almost yearly. Innovations such as cheap data storage, working in the cloud, Big Data, API’s and Internet of Things ensure that as a whole it becomes even cheaper and easier to store more data. However, data alone is not much use. Data is only useful when you can change your data into information.

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Marketing vs. Growth Hacking

Written by Chris Out on
  • Growth Hacking
  • AARRR
  • marketing

Contrary to popular belief, marketing and growth hacking are not the same thing. Marketers and growth hackers have different perspectives about the world and they approach the world in different ways. At the end of this post, you will have a stronger understanding on the differences between marketers and growth hackers and in what context each professional is needed. Moreover, you will understand why you need to start incorporating growth hacking principles into your marketing today.

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What is the "hacking" in growth hacking?

Written by Chris Out on
  • Growth Hacking

Hacking: Find the flaw in the system and leverage it.

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The Ultimate Event Attendance Growth Hack

Written by Rutger Buijzen on
  • Growth Hacking
  • Events
  • Hacks

The RockBoost Team visited the Digital Elitecamp 2015 Conference a few weeks ago in beautiful Tallinn, Estonia. In this blog post we'll share the secrets we learned on how to growth hack your next event attendance.

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Your First Growth Hack - One Metric That Matters

Written by Chris Out on
  • Growth Hacking
  • Facebook
  • 1MTM
  • Tools
  • Lean Analytics
  • SumoMe
  • Y Combinator

“The most important step of all is the first step. Start something.” - Steve Backley A question that I receive from many (potential) clients who want to exponentially grow their business is: Where should we begin when it comes to growth hacking?

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Introducing the RockBoost Growth Playbook ™

Written by Rutger Buijzen on
  • Growth Hacking
  • 1MTM
  • Lean Startup
  • Systems
  • Lean Analytics
  • Growth playbook
  • Growth sprints

In a galaxy (not so) long, long ago, we had our first encounter with Growth Hacking. In this blog post we will take you along our journey where no one in the Netherlands had gone before us: Creating RockBoost, The first Dutch Growth Hacking Agency. So please join us and let us share with you the growth hacking knowledge we learned so far during our voyage.

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