What is the "hacking" in growth hacking?
Hacking: Find the flaw in the system and leverage it.
Growth hacking is nothing else than in a creative way finding the flaws in your growth system. It is about the fact that you constantly challenge the status quo in order to get the maximum return.
A lot of companies don’t see the full potential and what is possible with their assets. A growth hacker sees these assets with a different perspective. A good growth hacker should be able to quickly tell you what his or her method would be to quickly test and find out where the potential growth is.
Now I am curious. Where have you previously found a flaw in your system?