Get the ConversionHotel 2015 key learnings in under 140 characters per keynote speaker #ch2015

Chris and I spent last weekend locked up in the ConversionHotel on the beautiful island of Texel. We returned fully packed with new knowledge and wanted to share the key insights we gained.

Chris and I spent last weekend locked up in the ConversionHotel on the beautiful island of Texel. We returned fully packed with new knowledge and wanted to share the key insights we gained:

Don’t use best practices or copy competitors, instead do heavy ass conversion researchPeep Laja (conversionxl.com)

Frequentist A/B testing answers the wrong question, use baysian statistics and think like a trader, not a scientistChris Stucchio (chrisstucchio.com/)

The 4 corners of conversion: Copy, Design, Interaction and PsychologyOli Gardner (unbounce.com)

How to (not) mislead users using #darkpatternsHarry Brignull (90percentofeverything.com)

Do you even LIFT? (Value Proposition communicated with Clarity in a context of Relevance, avoiding Anxiety and Distraction, adding Urgency)Chris Goward (widefunnel.com)

Stories beat statistics! Insert hero stories to make it stickBrent Dykes (analyticshero.com)

Random encounters of the related world kind to stimulate ideasJorden Lentze (google.com)

A standup comedy perspective on cultural (CRO) differencesGreg Shapiro (gregshapiro.com)

Test concepts, not elements. We want to buy a better version of ourselvesTalia Wolf (conversioner.com)

Make sure you’re prepared for a programmable, decentralized world of abundance!Yuri van Geest (exponentialorgs.com)

Wrapping it all up, DJ OptimiseorDie styleCraig Sullivan (twitter.com/optimiseordie)

We had an amazingly inspirational weekend and can’t wait for ConversionHotel2016! (let’s just hope we all have autonomous driving by then, so we don’t have to drive back from texel ourselves  😉 )

Rutger

PS: Just in case you’re not already following the awesome speakers, please find a twitter list of all the #CH2015 speakers here .