Growth Mindset 2.0: the Systemiser

The "Systemiser" is one of the three sub-mindsets which belong to the Growth Mindset 2.0.

Daphne Tideman

Daphne Tideman

Head of Consultancy

Have you ever felt like you didn’t have enough time to focus on growth activities?

When I talk about systems and processes, people’s eyes glaze over. Too often, we don’t have time or need for systems. Yet by setting up clear approaches, we can create so much more time for growth activities and make growth more manageable. That’s what a Systemiser does! 

So what can you do? 

  • Option A: Complain about that lack of time and hope that things change.
  • Option B: Become a Systemiser and create time. 

We chose Option B. Later on; we started teaching our team and clients what we called the “Systemiser” mindset. This mini mindset is one of the three additional ways of thinking to gain a Growth Mindset 2.0. - one not only capable of personal growth but corporate growth. 

The systemiser, the profiteer, and the hustler are parts of the Growth Mindset 2.0

Good news for you, we wrote articles covering the two other mindsets too! So have a look here at the other blog posts: 

And if you need to refresh your memory about Growth Mindset in general, you can find it in our 7 pillars of Growth Hacking article or in our Growth Mindset 2.0 blog post.

What is a “Systemiser”? 

Contrary to popular belief, creating systems allows you to have more freedom and be more creative. Strange right? Well… Not so much actually. Systems help you work smarter and gain this time you’ve been missing all along for your growth activities. So how do you do this?

Stop Fire Fighting

Firstly, You cannot remember the 20 steps or checks involved with setting a landing page live. The brain can hold a maximum of seven items. Make a list of what you need to check, and the time you spend on emergency fixes will decrease.

Automate, Automate, Automate

The next part of being a Systemiser is reducing the amount of time you spend on manual tasks to analyse tests. I have a one-word solution for that: automation. I used to spend an hour analysing browser notification tests. So I spent half an hour setting up a new template, and after that, it only took 5 - 10 minutes. I filled in my numbers, and it checked the significance of the key metrics and gave me graphs ready to go for my presentation. Where you believe you will lose time now, you will gain it back some in the future. 

Build on previous growth activities

Too often, I see people find something that works, celebrate the win, and move on to the next shiny object. Compare it to squeezing a lemon. You found a juicy one and squeezed it a bit. Don’t move on to the next one; there is still more juice in that lemon. Why would you throw it away halfway?

Take optimising Title Tags and Meta Descriptions. You did your top ten landing pages and saw a lift, high five! Now don’t leave them to rot away slowly. Set up a system that you check the top ten landing pages every month and optimise them. You could even automate it, so it sends you the landing pages automatically via a custom Google Report as a reminder to take a look.

Moving on from a test too early could prevent you from getting all the potential out of it. 

 

 

 

To summarise, how can you be a Systemiser?

  • Use processes to reduce time firefighting
  • Where possible automate what must be done
  • Increase time on growth activities, 
  • decrease time on repetitive tasks
  • Systematically build on previous tests
Daphne Tideman

Daphne Tideman

Head of Consultancy

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